This rebrand of the longstanding Kentucky Bourbon Whiskey provided a fun, unique opportunity to refresh a traditional brand while maintaining an emphasis on its southern roots.
The design utilizes a darker color palette, creating a sense of sophistication, with subtle worn textures that create a durable feel. The typeface captures the energy of the brand without sacrificing quality.
This project has not been commissioned by Rebel Yell, but I have pitched it to them and am awaiting their reply.
Hail Varsity is a new Husker magazine that values quality in everything they do.
My role with the inimitable brand has been to help establish the magazine style, as well as create posters, wallpapers, ads and other high-impact graphics that capture the nostalgia and energy of Husker athletics.
This was a fun project for a brand new frozen yogurt shop in Raleigh, N.C. The owner came to us in the very beginning with a simple idea: to create a frozen yogurt experience distinct from all the rest.
My role in the project included working with the team at Bravematters to name the brand, create the identity suite, design the materials and collateral, as well as provide recommendations and direction to the interior designer working on the store's physical atmosphere.
The result was a one-of-a-kind experience that is truly unique.
The logos contained in this collection have been created and refined over years of experience, working in a variety of industries and styles. My goal with each identity is to create a distinct, simple, powerful and memorable brand identity.
In addition to logo creation, I also work with clients to develop a brand style guide from the approved identity. This provides a foundation for all marketing materials and collateral to be built in a unified manner.
Consistency, with flexibility, is key to any successful brand.
This is a collection of a small percentage of sports posters I've had the privilege of designing throughout the past few years.
Many of the posters you see here were created during my time as Art Director at Old Hat Creative, a sports-focused creative agency. During my time there, I worked on sports campaigns, posters, tickets, schedule cards, branding projects and even exterior signage for more than 50 colleges and universities.
There is a unique, high-energy, impactful style that makes sports design and marketing effective, and I'm thankful to have had the opportunity to master it.
The truth is, high-impact design like this can be relevant and appopriate for more than just the sports industry, with the basic design principles effectively applied to markets such as music, outdoor sports, and movie key art.
Whether you're a high school, NAIA or Division 1 school, contact me today for a free project consultation and quote for your next campaign.
MLJ Trust Foundation exists as a the primary content platform for the late Martin Lloyd Jones, a 20th century evangelical preacher. The app needed to be simple, provide users with an easy and memorable user experience, and let the content be the hero. The result was a clean and light aesthetic that made the process of listening to sermons simple.
My role in the project included UX and visual design. Developed in partnership with Five Q.
NCC is located in Queens, NY, and was in need of a fresh digital presence. They wanted a site that captured the mood of NYC, and especially their neighborhoods and community. The result was a design that balanced an edgy grunge with clean lines and simple content presentation.
The site is currently in development, and made in collaboration with Five Q.
Blo. is a new blo-out bar in Oklahoma City, the first of it's kind in the area. This unique start-up thrives on class and elegance, so the brand needed to be a proper representation of it's mission, as well as appeal to the high-end fashion audience.
My role in the project was to strategize with the owner, then create the identity and a handful of print collateral including menus, exterior and interior signage, look books and business cards.
The success of the blo-out bar has been incredible, with followers and bookings skyrocketing from the start. Establishing a firm brand foundation from the onset enabled this brand's story to connect and resonate with its audience.
Twisted Leaf is a all-natural energy drink coming to market, and needed a bold, distinct identity and packaging in order to set them apart in a crowded space. I worked with the awesome folks at SmashBrand to create some identity and packaging concepts for the client.
Lost in India was a campaign developed and launched by Mission India. The campaign was built around a series of videos in which a host explored India, learning about the unique culture, customs and ways of life.
One of their primary target audiences was homeschool families. As a result, it is an extremely interactive experience, with activities associated with each video and badges children can unlock for bonus content. Ultimately, the goal was to engage families, increase awareness, and raise money to provide education opportunities for children in India.
The design is intended to be energetic, positive and engaging. It balances the ruggedness of India with clean typography and subtle textures.
I was responsible for the concept, strategy, branding, information architecture, UI and visual design. I also oversaw the front-end development and build of the site.
The project was a huge success, raising a total of more than $350,000.
This is a small collection of publication design I have done throughout the past few years. I have been planning, comping and designing various publications for my entire professional career, with projects ranging from newsletters, annual reports, magazines and booklets.
In my time at Old Hat Creative, I was entirely responsible for the ASA Softball quarterly publication, OU Dental School Magazine, and frequently contributed to the creation of the NBA's Oklahoma City Thunder magazine.
I've also contributed to the publication design and layout of Hail Varsity, a new Husker magazine, which you can see here.
Humble Beast is a gospel-centered music label, with some ultra-talented dudes that specialize in spoken word and hip-hop. I designed an updated UI for them as a demonstration for how they could take their digital game to the next level.
Taking On Goliath is a new book by Jim Dotson, chronically the adventure his life has been over the past few years as they went through an international adoption from Russia. It was a joy to work with Jim, hear his heart and help him communicate and market his story.
My role in the project included presenting a redesign of the book cover from Russell Media and designing a single-page marketing site that Jim could use as a promotional platform.
This project was done with the team at Five Q, and can be seen live at www.jimdotson.net.
Painting Hope is the online home of artist, author and inspirational speaker Eric Samuel Timm. I worked with Eric to hear his story and understand the mission of Painting Hope, then translated those ambitions into a personality filled web design.
The design juxtaposes the raw and edginess of his message and style with a clean, legible and easy-to-navigate interface. The header area utilizes canvas and paint textures in order to establish an environment that properly reflects his mission, while the color palette and crisp typography create a calm and warm feeling.
This site is still under development, but should be launched within the next couple months.
RAVC is a prestigious vacation club committed to providing its members quality, unique vacation options. An important piece of this project is enabling a smooth and seamless user experience through the membership sign-up and location reservation system. The project is currently still under development.
This project was done with the team at Five Q.