The value of instinct

Instinct is a tricky word. It can be ambiguous, fleeting, and invisible. It’s an intangible quality that you seek out, foster and proudly speak of — yet we often doubt it and sometimes dismiss it entirely. So what should we do with it?

I believe instinct is what sets apart the great from the good. Being instinctual means being yourself — how else can you set your personal brand apart within the saturated market of designers? Sure, there are styles to master, techniques to learn, growth to happen, etc. But underneath and inside of all those things is you. Your mind, your voice, your instinct.